Lead magnets are some of my most requested digital content pieces due to the effectiveness of email marketing and the appeal of a freebie.

In this project, a health coach wanted to create a product that would entice potential clients, still be useful to current clients, and offer value to cold audience members that had just stumbled onto her site.

While remaining relatively short, this piece checked all the boxes while also establishing her brand and giving viewers tons of value.

View full PDF here or by clicking the graphic.