Product Descriptions

Platform Wedge Sandal - Spec

The goal for this product was to show off its versatility without expanding beyond its target audience. I wanted to keep it succinct but also paint a picture for how one might wear the show in everyday life. Adding in memorable activities the purchaser might enjoy while wearing these shoes engages her emotional mind too - which is the heart of any sale.

Quest Protein Powder - Spec

Given the competitive nature of the health food market, I knew I would need to highlight the qualities that are most often sought out among protein powders. After some research on the most searched eating plans, it was clear that the low sugar content and gluten free qualities of this product would need to be easily visible to anyone scrolling.