For this spec ad I wanted to split test both short form and long form ad copy. This ad targets a cold audience as a top-of-funnel ad. For those that interact or view the ad for a set length of time, they would periodically be presented with differing ads once they are considered warm and then hot audiences.

The target audience for this ad is primarily new parents, between the ages of 25 and 40, who prioritize their child's education and development from the beginning. The conversion objective is for viewers to click "learn more" and purchase directly from the landing page. However, we would also track any interactions with the ad to retarget audiences interested in these services.